If you prefer the video…
Wow– episode 100!
John Tyreman went from drumming in a band in high school (and realizing that promoting the music is often a bigger task than making it) to working for a digital marketing agency (and helping them start a podcast) to starting his own agency which now focuses on helping consultants start and promote their own podcasts.
John hosts the Podcasting in Professional Services podcast and co-hosts the Breaking Biz Dev podcast with Mark Wainright.
Podcasting expert John Tyreman provides tips on using your podcast to get clients, including:
- Figuring out the right format for your podcast.
- How to get guests without stress.
- How to promote your podcast.
- What equipment you do (and don’t) need (it’s easier to get started that you think.
And so much more.
And if you’re a solo professional, looking to convert podcast energy into clients, you’ll want to use Mimiran as an “anti-CRM” to hone in on your ideal clients and guests, nurture relationships with them, and use lead magnets as a way to convert listeners to conversations and clients.
The Wine
Reuben is having another glass of Petroni Sangiovese from California (!!), not usually known as a hotbed of Sangiovese.
John has an FML (that’s “Fear Moving Lions”) Hazy IPA.
Where to find John
Podcasting in Professional services podcast (be sure to check out the episode called Sales for Nerds: Making BD Feel Less Icky, with Reuben Swartz)
Where to find Reuben
@Sales4Nerds, @Mimiran, Mimiran.com.You can also listen on Overcast, or Subscribe on Android, or Player.fm.
Want a way to make sales and marketing fun, without being “salesy”? Try Mimiran, the CRM for elite solo consultants who love serving clients but who hate “selling”.
Unlike CRMs built for the VP of sales to keep track of a sales team, where contacts are just statistics, Mimiran is built for relationships, networking, and referrals.
(In Mimiran, use the Mission & Positioning Screen to figure out how to address your ideal audience. Then use the Lead Magnet feature to translate listeners to leads and conversations. And, of course, make sure to create and nurture relationships with your guests and other contacts with Mimiran’s emphasis on the Relationship part of CRM.)
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